Making $4.5 Million A Year With S3X Chocolate🍫

Making $4.5 Million A Year With S3X Chocolate🍫

Hey, it’s Alex.

Sooooooo. S3x chocolate. That’s what we are writing about today?

Before you assume that I have already run out of ideas for this newsletter.. Hear me out.

Almost every company that I have researched has had almost the same strategy for their marketing that you have heard a million times.

• Google Ads

• Facebook Ads

• Word of mouth.

• Maybe a little bit of influencers.

But Tabs (The company we are going to look into today), has found one of The Most Unique Strategies to market their company that I HAVE EVER SEEN.

And thanks to that Unique strategy. They have been able to make an $11 million dollar business with $4.5 million in profit. This year alone.

Interested now? You better be.

Here’s what we are going over today:

• 🧍‍♂️ How Oliver (The Founder) Started The Company

• 📈 His Unique Marketing Strategy

• 🫵 How You Can You Do Something Similar?

Read Time: 4 minutes 14 seconds

Meet Oliver:

Oliver is a 21-year-old entrepreneur who started the chocolate business “Tabs” just 18~ months ago.

He started the business with about $20,000-30,000 that he had saved up throughout his young life.

ZERO Experience.

ZERO Social Media Presence.

However, he did have one thing going for him…

He saw demand….

Before he even began the company he saw a similar product that went viral on TikTok once.

The video was simply a girl who bought the chocolate from a small s3x shop describing how much she loved it. And it had Millions of Views.

Immediately he saw opportunity.

He began contacting suppliers he found on Google that could co-manufacture the product.

He looked through EVERY. SINGLE. WEBSITE for the first 20-30 pages.

He had dozens of calls about their:

• Servicing

• How long it would take to get the product between orders

• Asking what their MOQ was (minimum order quantity)

• And of course. Their pricing

Once he found someone to work with. He didn’t try to reinvent the wheel.

He found the most popular and effective natural supplements.

(Which usually come in a pill or powder form)

And 11 months later, He was able to turn it into an incredibly beautiful and luxurious experience.

Now that he had a Killer Product.

He needed a Killer Marketing Strategy.

Initially, he toyed around with paying micro-influencers to post ads for his product.

But he realized quickly that that strategy wasn’t going to work in the long term.

It came with too many headaches like:

• High ad cost

• Ad’s not performing well

• One and done videos that only give you sales briefly

So instead, he took a different approach.

He found Normal People, who aren’t influencers.

Or as he put it, “Do you have your phone and all your limbs? Cool let’s work“.

These “normal people“ would create a brand new TikTok account on their phone that he has no control over.

They name it anything related to “Tabs Chocolate“.

And they are given FULL CREATIVE CONTROL.

These “normal people“ post every day with anything they can come up with that they think can sell the chocolate.

And with hundreds of accounts posting..

As soon as one goes viral. He sends it to Every Other Creator to take notes and do something similar and remake it with their own twist.

And at that point, it’s just a numbers game.

He doesn’t know which content is going to hit the algorithm. But with HUNDREDS of posts going out a day. He knows at least one WILL.

And if you are wondering how he pays these creators…

Initially, I believe he said he was paying a couple thousand dollars a month.

But he quickly realized that there were a lot of people taking advantage of that system without bringing any results.

So he switched it over to an affiliate-based model where he only pays for every sale you make.

So How Can You Do Something Similar?

The first step from my perspective is the product.

this business model works because the product is so jarring.

I mean who wouldn’t stop scrolling if they heard about a couple eating chocolate to enhance their performance in bed?

So find a scroll-stopping product before anything else.

Once you have that.

Create an experience that hasn’t been created yet.

Oliver said he spent months on the packaging and design of the chocolate itself to make it something irresistible.

I mean how else are going to justify 3 pieces of chocolate for $30?

Once you have that.

Use UGC content creators like Oliver does.

They don’t have a large following so they aren’t going to charge insane prices like some large creators would. But some of them could be just as talented.

And once you’ve done that…

You Too Might Have An $11 Million Dollar Business Model On Your Hands.